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Story of the brand

Hi, I’m L’ATUNA - So happy you’ve found your way here. Let me tell you a little bit about myself.

Geneva saw me take my first breath in 2024, and I was then shaped by stories, stones, and generations of curious hands before me. In fact, one could say I’m the fourth generation in a lineage in love with alchemy: playing with metals and stones, sculpting stories into wearable forms: Turning raw materials into something meaningful. Personally, I like to draw inspiration from Alpine nature: raw, beautiful, unfiltered, and honest.

I’m not here to decorate you. I’m here to express you, because I love to celebrate individuality. Each piece is designed to honor each person’s light and shadow; their uniqueness, their story, their depth.

Another thing about me is that I embrace the philosophy of Carl Jung’s “shadow self”, the idea that embracing your whole self, even the hidden or imperfect parts, is the path to authenticity and transformation. That’s why there’s always a touch of darkness in my pieces; a deliberate black stone, an unexpected contrast, a symbol of the unseen. I like to think of it as a reminder that we’re whole, not just the shiny parts, but the hidden ones too.

There is no mass production here. No mass clones. No fast fashion. Just handcrafted jewelry made in small batches by a boutique atelier. Each piece is unique, just like you. Welcome to L’ATUNA. I’d love to hear your story too.